Based on your requirement, NiNA will start a conversation on Messenger by sending a private DM. We can set the Assistant to trigger either a specific course of action or can let it be generic with broader conversion goal.
E.g. You want your users to sign-up for a specific event, webinar or any product or service. Any conversation coming from this route can trigger that specific type of conversion goal, whereas users messaging directly on your page, NiNA will handle the conversation with broader goal